IMC is a way that an organization email list manages its entire portfolio of communication. The Whole Communication Offering An organisation is constantly communicating messages to the target market. These include: (1) Planned and deliberate messaging: via the email list promotion mix (2) Product messaging: via the marketing mix (such as price, distribution, etc) (3) Service messaging: via interaction with the customers email list themselves (4) Unplanned and uncontrollable messaging:
via gossip, external publicity, reviews email list, rumours and other external environment buzz. An IMC plan will ensure that an organisation presents a united, solid communication front email list to customers: this means the management of all contact points of an organisation and product (what is said in the promotional mix, confirmed by the unplanned email list messages, and performed via the product and service messages). Elements in the Communication Process All messages follow a process:
(1) The sender creates the email list message and encodes. By encoding, this means the process of creativity of the message. (2) The message is then send out via the medium chosen. At this point is must also compete in amongst what is known as 'noise'- these are all of email list the conflicting messages and all other interference that can distract the target receiver. (3) Once the message is received via the medium, the receiver must decode the creativity email list of the sender, which is heavily biased by their own perceptions, judgements and past experiences, to finally receive the message.