We define the purpose of user operation as a series of products or bulk sms service operation methods based on the product stage to meet user needs and complete the growth of important indicators. Since most of the social e-commerce platforms on the market have entered the mid-to-late stage of growth or maturity, this article mainly discusses how to convert new users after the product has entered the growth or mature stage. The author believes that in order bulk sms service to do a good job in attracting and converting new users, you need to do the following three things: find the right person good guidance Do a good job of meeting demand 1. Find the right person This link is a new link, and the key lies in how to find the right users.
At this stage, we focus on digging out those who love to bulk sms service share and are interested in making money from part-time jobs. Generally, there are three ways to attract new users: 1. Based on user portraits, find user channels corresponding to high-quality quality for large-scale new promotions Users of social e-commerce generally tend to be female, in the 20-40 age range, and have the majority of children. Therefore, they can find suitable channels for bulk sms service mining according to the corresponding users, such as Mama, , etc. 2.pull new through the old and new method At present, the market mainly guides users to register automatically through the tools of fission activities/productization (such as invitation to earn). For example, the fission tools of ,
Suning Tweet or some operational fission pull bulk sms service new activities. Suning Tweet invites to earn 3. Go to a competitor to poach people or directly invite a micro-business team to start a business Some platforms will directly poach people from competitors to play on their own platforms through profit mechanisms or rules. For example, they will invite some large Taobao customer teams or micro-business teams. There was an example before when the t bulk sms service business team that started to do went to Darling's house, which also caused a wave of noise. What needs to be explained here is that the fundamental difference between social e-commerce users and ordinary e-commerce users