Kevin Kelly is known as an Internet prophet and a futurist. He believes that in an industrial environment with intensified competition, companies always want to build a business empire and eventually trap themselves in an autistic system; while cities are not, The city is an open life, so it continues.

In other words, it is almost impossible for a company to gain an advantage in the market by virtue of a closed competitive advantage. He has to learn to develop his own ecological advantages, build a sustainable ecosystem, and use himself as a unit of ability and interests to add interests to other companies, so that he can get a share of the ever-changing cross-border field.

This brings me to a well-known set of classic strategic frameworks from the 1980s and 1990s:

ROI=f (industry structure, competitive advantage)

From this perspective, the market share of an enterprise mainly comes from the industry structure and the competitive resources owned and controlled by the enterprise itself. Why? Because in the environment at that time, core resources were in the hands phone number list of a few people and were very scarce, and companies had to compete with each other to gain a share in the profit pool.

However, after entering the information age, especially after the popularization of mobile Internet and intelligent hardware, the industrial environment and consumer demand have undergone tremendous changes. Thus a new strategic framework was born:

ROI=f (industry structure, competitive advantage, ecological advantage)

While consolidating the traditional source of value, enterprises should give full play to their ecological advantages, not pursuing "for me", but "for my use", effectively connecting with external resources, to touch those previously unperceived. to build a more stable moat.