The birth of the iconic yellow smiley face Ball's brief was to make a design to be used on buttons. Originally, his proposal only featured a circle with a mouth, but later he decided to add eyes so that the button couldn't be reversed and show a sad face. Who created the iconic yellow happy face? 3 Harvey Ball at an autograph signing during the 35th anniversary of the "smiley face". He chose the yellow color so that the design reminds of the sun and drew one eye slightly smaller than the other to humanize the face. The company used the smiley faces on buttons, posters, and signs that became an immediate hit.
Throughout the 1960s, the State Mutual Life Assurance Company of America printed hundreds of thousands of smiley face buttons . countless imitations Harvey Ball only received $45 for his yellow smiley face design. Neither the State Mutual Assurance jewelry retouching service Company of America nor Ball himself patented the design, so the smiley face began to be reproduced everywhere. In 1970, the brothers Bernard and Murray Spain registered a modified version and added the phrase "Have a happy day" ("Have a happy day"), which was later changed to "Have a nice day!" (Have a nice day!").
Over the next two years they sold an estimated 50 million smiley face buttons , as well as smiley face posters, mugs, T-shirts and much more merchandise. Who created the iconic yellow happy face? 5 Harvey Ball surrounded by all kinds of merchandise with the "smiley face". In 1972, French journalist Franklin Loufrani registered the Smiley trademark for commercial use and began using it to stand out when a good story appeared in the France Soir newspaper . His son Nicolas built a true empire with the creation of the Smiley Company, which took on Walmart in court when the self-service giant began using the smiley