The process of converting a design into a format that can be read by embroidery software and machines is what we mean when we talk about digitize a logo. In order to accomplish this, you will need to ensure that your computer is equipped with the appropriate software for digitising.
You are free to use any software that is suitable for you. Wilcom is the embroidery software that is used in the industry at the highest frequency. It is entirely dependent on the requirements and needs that you have.